Network

Bring Brands to life in Retail
Network Brands we work with

EE, part of the BT Group, is the largest and most advanced digital communications company in Britain, delivering mobile and fixed communications services. EE has approximately 600 retail stores, and EE's 4G coverage extends to 90% of the UK’s landmass.

Our partnership with Elite Mobile remains one built on trust, collaboration, and shared success.

As the UK’s leading network, we are proud to continue working with the UK’s largest distributor, ensuring the highest level of service and innovation.

Elite Mobile continues to be a Strategic Distribution Partner, delivering exceptional volume and quality.

With a strong history of trading together—spanning EE and our legacy brands, T-Mobile and Orange, Elite Mobile has continued to earn recognition, including Best Marketing, Best Distributor and Partner of the Year awards since 2016.

We look forward to strengthening this partnership and achieving even greater milestones together.


At the heart of it, we believe in something simple. A better way to do mobile. We don't do contracts, so you're free to go. But we'd love you to stay. It's why we work our socks off every day to keep you, and guess what? We're uSwitch Network of the Year 2017.

We pride ourselves on our ambitious standards and attention to detail, and we have found that in every area, Elite Mobile exceeded our expectations. Elite have been the driving force that has launched giffgaff into the retail spotlight. We have seen from our relationship how Elite Mobile is positively disrupting the distribution sector. We continue to work on a number of exciting initiatives and we look forward to even better trading years. Amazing effort!


Virgin Media O2 launched on 1 June 2021, combining the UK’s largest and most reliable mobile network with a fully gigabit broadband network.

The company has around 45 million UK connections across its award-winning broadband, mobile, TV and home phone services. Its fixed network covers more than half of the country (18.5m premises serviceable) alongside a mobile network that covers 99% of the nation’s population. The company is on track to bring 5G to all populated areas by end 2030 and already offers 5G outdoor coverage to more 75% of the UK population. It is also the network of choice for mobile virtual network operators giffgaff and Sky Mobile, as well as managing a 50:50 joint venture with Tesco for Tesco Mobile.

Elite and O2 have a long-standing partnership built on trust, honesty and collaboration across many levels of the organisation. Our partnership with Elite has helped us build reach in more channels and outlets, boosting prepay connections in a challenging market. They’ve been recognised twice as our Partner of the Year and we’re excited to continue working with the team closely


Lebara was born in 2001 and is now one of Europe’s fastest growing mobile companies. Championing the smarter way to connect, we’re all about helping customers save money. Unlike some networks, we don’t spend on fancy frills, instead we focus on providing industry leading value with award winning customer service. Voted Most Popular Mobile Network by public choice (2024 & 2025) at the Uswitch Telecoms Awards, and a Which? Recommended Mobile Network Provider for three years running (2023, 2024 & 2025), it’s no surprise that over 2 million customers in the UK already made the smarter choice by switching to Lebara!

Elite Mobile is a key channel partner in establishing and maintaining Lebara’s presence in both the Independent and National distribution arenas. Distribution options for Lebara is niche but Elite was able to establish a larger footprint within National Retail as it leads similar players to guaranteed presence. Elite has also been instrumental in Lebara acquiring connections within both the local and international calling markets with good quality connections.


Our network was built for the internet. We carry over 40% of the UK’s mobile data traffic. We want our customers to make the most of the internet using their device. We think everyone should enjoy the benefits of 4G with no catches. All our customers with a 4G device can enjoy 4G in a 4G coverage area – all at no extra cost. There’s no need to sign a new contract, get a new plan or pay a premium.We have started to roll out 4G where we have the greatest demand for our service to ensure we can deliver the best overall experience for all our customers. By the end of 2015, 4G on Three will cover 98% of the population.Until then, our 3G network already covers more than 98% of the population – with over 80% enjoying a fast internet experience on our advanced 3G network.

REACH – Enabled us to have supply across the UK, from the independents to the largest National Retail Partners.
GROWTH – Elite are always looking at ways to move their business forward which in turn provides us with the ability to expand our activity and delivery.
SPEED – From idea to launch, Elite are able to support the implementation of new initiatives.
RELATIONSHIP - Elite have been Three’s longest serving distribution partner, now beyond 12 years.”


Launched in 2017, Voxi shout about catering to customers who almost exclusively communicate through social apps to share and connect with like-minded friends, without any commitment. Voxi is powered by Vodafone so they guarantee the network quality of a global company.


We're one of the world's leading mobile communications providers, operating in 26 countries and in partnership with networks in over 55 more. Across the world, we have almost 444 million customers and around 19.5 million in the UK. We made the first ever mobile phone call on 1 January 1985 from London to our Newbury HQ. Still located in Newbury, we now employ over 13,000 people across the UK. Ours is a story of investment, innovation and award-winning customer service. Take a look at the highlights of our pioneering achievements.

Elite is a valued partner of Vodafone consistently delivering good quality distribution in channels we couldn’t otherwise reach in an innovative and creative manner. We are looking forward to building on the work we have done so far to strengthen our relationship further and drive volume and value in this important channel.


At SMARTY, our mission is...well, simple:To make mobile simple and honest.

We believe in keeping things transparent and hassle-free. That means no annual price rises, commitment-free plans, and great value across the board.

Oh, and you're free to leave at the end of the month — no long contracts, no strings attached.

Our SIM plans are just as straightforward, with unlimited calls and texts, plus up to 12GB of EU roaming included in every plan.

At SMARTY, we take care of the small stuff, so you can focus on what matters most: staying connected.

Voted the Best Network for Data by USwitch in 2025, Which? Recommended Mobile Network Provider April 2025 for the fifth year in a row.

SMARTY started working with Elite in January 2019, identifying them as a key partner for establishing SMARTY in both Multiple and Independent retailers. We are excited about growing the relationship further and giving the Elite retail estate a simple, honest mobile solution for their customers. With unrivalled tariffs such as 30GB for £10 and great promotions, SMARTY is building a network for today’s digital world.

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